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Team Details

Britta Balden
CEO & Strategy, Finance

More than 30 years of experience in management (PWC, KPMG, Daimler-Benz, Hochtief)
Founder of three start-ups, Retail@Link, EGerLink and SmartLoC
More than 20 years of experience in digitization,
Former member of the AHK Board in Athens,
Supply Chain Collaboration Domain Expert,
Leading role in H2020 projects SELIS and ICONET

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SmartLoC helps international trading partners to simplify the order to payment cycle through easy, digital and secure collaboration, IoT based multimodal tracking and secure and easy payment and collection.

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